2023 Toyota Prius Hybrid

Since the Prius first launched, over 5 million units have been sold in North America, and over 20 million have been sold around the world. The latest launch of the 2023 Toyota Prius includes a sporty exterior with a stylish and flowing silhouette that comes together to become the most fuel-efficient hybrid with an estimated 57 combined MPH. Performance and efficiency mesh together in this sedan to deliver an unforgettable experience.

Design & Performance

The new 2023 Toyota Prius is designed with the future in mind with a performance to match. Modern and dynamic flairs, such as its piercing silhouette and aerodynamic styling, create an appealing aesthetic and athletic appearance. The engine under the hood is the 5th generation hybrid powertrain combined with a 2.0L engine and lithium-ion battery located under the back seat.


This new hybrid can reach 0-60 in 7.2 seconds and has 194 horsepower to create an engaging driving experience. The Prius also comes with three different drive modes: NORMAL, ECO, and SPORT mode depending on the needs of the driver.


The 2023 Toyota Prius incorporates the latest technology for the 12.3-inch Toyota Audio Multimedia system, making it more convenient for everyday use. One such feature is the available Connected Service Drive Connect with Intelligent Assistant, where saying “Hey Toyota” followed by simple commands allows users to search for directions, adjust audio, change the temperature, and more.


Users can stay connected to their Prius no matter where they are with the Toyota app with a 1–year trial of Remote Connect service. Through the app, users can turn on headlights, lock and unlock the doors, and remotely start the sedan.


A suite of active safety systems in the latest Toyota Safety Sense generation includes features from the previous generation as well as additional capabilities. Some of the enhanced features include the Pre-Collison System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Emergency Driving Stop system, and more.


At Toyota of Olympia, we offer a wide selection of the newest Toyota models with plenty of vehicles in stock. Browse our current selection of new Toyota Prius sedans and take a look at our other new Toyotas to find the one that speaks to you. Come visit us in Tumwater, Washington to schedule a test drive today! If you have any questions about our vehicles, call us at (360) 968-1715 to learn more.





December 20, 2022
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