RAV4: A Re-Charged Experience

The newly redesigned Toyota RAV4 has quickly risen to the top, becoming the best-selling compact crossover SUV for the 2019 model year. First introduced in 1996, the RAV4 has enjoyed 23 years of adventures, excellence, and praise-worth achievements—and with the addition of the quickest, most fuel-efficient 2021 model, it’s obvious that it has plenty more to come. 


Toyota RAV4 Recharged


RAV4 Goes Prime


Hitting dealerships this summer with an MSRP of $38,100, is the groundbreaking 2021 Toyota RAV4 Prime. With it, Toyota also debuts a heap of groundbreaking features and abilities, such as standard Electronic On-Demand AWD, the first-ever plug-in model, and the highest EV range of any PHEV SUV on the market. In a single battery charge, the RAV4 Prime can travel a manufacturer-estimated 42 miles and 94 combined MPGe. Additionally, it has up to 302 horsepower with the ability to do 0-60 mph in a mere 5.7 seconds, making it the most powerful RAV4 yet and the quickest four-door model in the entire Toyota lineup.


Need we say more? Because there’s lots more!


Toyota engineered the RAV4 Prime for the driver who craves performance, and thus is offering it in sporty new grades. The SE is new for the RAV4 Prime while the XSE is currently exclusive to the RAV4 Hybrid. Adding to the driver-centered experience, is the Lithium-Ion battery, which is mounted under the floor, allowing for more passenger space and enhanced driving stability—and when we say most fuel-efficient model, we mean it! The Prime features Predictive Efficient Drive, which learns driver patterns and road features to acquire data and better adjust the powertrain operation to maximize efficiency.


Safety Comes Standard


All Toyota RAV4 models come equipped with a group of active-safety technologies and capabilities, called Toyota Safety Sense, which includes:

  • Pre-Collision System with Pedestrian Detection (PCS w/PD)
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Lane Departure Alert with Steering Assist (LDA w/SA)
  • Automatic High Beam (AHB)
  • Lane Tracing Assist (LTA)
  • Road Sign Assist (RSA)


The XSE Premium Package adds Rear Cross Traffic Braking and Front and Rear Parking Assist with Automated Braking.


As you can see, the new RAV4 model is not only one-of-a-kind, but truly is Prime. In the coming months, we invite you to visit Toyota of Olympia to discover the ground-breaking RAV4 Prime, but until it’s available, get a sneak peak by visiting us in-store or online to discover its previous counterparts




December 11, 2020
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